Use A Contractor Blog To Help You Gain New Local Customers
A Properly Developed And Managed Contractor Blog Can Drive Traffic To Your Contractor Website, Help Homeowners Choose You, And Much More
Contractor Blogs are the current rage in the Contractor Marketing Arena, and with good reason: They Work! However, they aren’t a 1+1=2 Formula, like most of these “Contractor Marketing” startups want to believe. There are multiple options on building your Contractor Blog and each option has the ability to either deliver “no results”, “short-term results” and/or “long-term results”. You really need to decide which one is best for you. Down below, we’ll explain the different types of Contractor Blogs, but first, let’s go over the benefits of a Contractor Blog.
Why Is A Contractor Blog So Important
A lot of contractors want to know why a Contractor Blog is so important to them. We understand that the era of blogging is relatively new to the contractor business arena (about 7 years), so we’ll highlight some of the most notable benefits of Contractor Blogging.
Benefits Of Contractor Blogging:
- Contractor Blogs Show Homeowners That You Are Knowledgeable About Your Trade(s)
- Contractor Blogs Teach Homeowners The Value of Upgrading & Replacing Out-of-Date Items In Their Homes
- Contractor Blogs Grab The Attention of The Search Engines, Thus The Attention of The People Doing The Searches
- Gives You An Authoritative Look In The Eyes Of The Search Engines
- Builds Credibility In The Eyes of Your Potential Customers
- Creates More Content For Your Website, Which Means More Pages of Your Site Can Be Listed With The Search Engines
- And More
As you can see there are quite a few benefits of a Contractor Blog!
What We Provide With Our Contractor Blogging Service
We provide a lot with our Contractor Blogs and Contractor Blogging Service. A lot of competitors will give you the impression that they can build you a blog, show you how to log in and tell you “Go Blog!” It’s much more complex than that if you want it to work. Also, a lot of our competitors will promise you that they will do weekly or bi-weekly blogging for you, so that you don’t have to. This is great, if they truly understand your trade and area! The only problem is that when you finally get your blog setup and see the posts they are creating, you can copy and paste terms from the post into Google, only to find out that they’ve copied and pasted them from another website, which means that you won’t get the credit for having “Unique Content”. This devalues your blog and makes it very difficult to get results. Or, just as bad, you’ll do a word count on the articles and find that they are 350-400 words per article. Recent research on Google’s standards have shown that in order for Google to respect an article more than a competing article is at least 500 words. In short, not all Contractor Blogging Services are the same!
Here Is What Our Contractor Blogging Services Provide:
- Contractor Blog Creation
- Contractor Blog Management
- Contractor Article Blogging (Weekly or Bi-Weekly Available)
- All Articles Will Be A Minimum of 500 Words (About 10 -20% Will Probably Be Over 700)
- Contractor Blog Comment Notification & Management
- Blog Article Syndication To Your Facebook Business Page and Twitter Business Account To Get Traffic To Your Articles.
- Monthly Reporting Of Blog Traffic (Upon Request)
- And More
Types Of Contractor Blogs
Let’s quickly explain the different types of Contractor Blogs that you can have at your disposal. There are 3 main types of blogs that a contractor can use to effectively increase his/her internet marketing results and attract local homeowners that are looking for a contractor.
Self-Hosted Subdomain Contractor Blog
First, let us show you an example of this.
If you’ll notice above there is a dot between the word “blog” and the word “happy” in the domain name. This is called a subdomain, which means that while it is a separate website from the www.HappyRoofingContractor.com website, it is nested within the primary domain itself. In the search engines, this Contractor Blog is considered a completely separate website from www.HappyRoofingContractor.com. This is great for short-term results, in the sense that it will increase the chances of your Contractor Blog Posts (or “articles”) will be treated independently from the content on your main website, which can possibly get you multiple listings in the search engines for a quality keyword. A lot of “SEO EXPERTS” will claim that this is ultimately the best route, because of another factor: Link Juice. “Link Juice” is a slang term in the internet marketing world for one website passing on it’s search engine ranking value on to another website via the form of a link. The truth is that they are right…to a point. However, this won’t really help too much if your Contractor Blog is new, as it won’t have any real link juice to pass to your website. This also applies to the “Community-Hosted Contractor Blog” method stated below. The true negative to this specific method, far outweighs the positives for most businesses. A blog can become a powerful value building tool for your website and if it is on a separate domain, the true value of it won’t be given to your main website, which is ultimately where you want your potential customers to be.
Community-Hosted Contractor Blog
There are several “Blog Community Platforms” out there. WordPress, Blogger, Tumblr, etc. They all have their pros and cons about them. For hypothetical purposes, we will use WordPress in our examples here. A WordPress Community Blog could look something like this:
This is great and has all the advantages that a Self-Hosted Subdomain Contractor Blog has, plus one more. It costs you nothing to host it! It also has all the disadvantages, plus one. You have less control and abilities with it, than you would if you were hosting it on your own domain. There are quite a few “SEO EXPERTS” that will try to convince you that by using one of these blogs, you will get a lot of link juice from the “Wordpress.com” domain, but that simply isn’t true, as we’ve explained above.
Self-Hosted Contractor Blog On Main Website
The Self-Hosted Contractor Blog on your main website is completely different than the two mentioned above. This one is for those whom are interested in long-term results. You will still receive some short term results from this method, but the long-term results are what keep contractors in business! Here is an example:
www.HappyRoofingContractor.com/blog/ or www.HappyRoofingContractor.com/roofing-blog/
The reasons that these will produce better long-term results are quite simple, now that we’ve explained the disadvantages of the two listed above. The most important, for internet marketing purposes, is that the power of your Contractor Blog will be directly increasing the power of your main website. So if your Contractor Blog focuses on “Miami Roofing” and “Miami Roofing Contractor”, and becomes considered an authority site in the eyes of the search engines, then your whole website becomes an authority site in the eyes of the search engines. So instead of your Contractor Blog climbing the search engine results and getting closer and closer to the top where local homeowners can find you, your entire website does this, and ultimately pushes your competitors down the search engine results. You will still get some of the short-term results that the other two options receive, however, the long-term results are much more powerful for your business in the end.
Bottom Line: Contractor Blogs Help Your Business Grow
For more information about making a Contractor Blog help you gain new customers, contact a representative now by calling us:
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Contractor Marketing Is All We Do!